It’s no secret that the holidays tend to be a slightly slower time of year in real estate. Many buyers are willing to stay put until after the holidays, many sellers think that they’ll only find low-ball offers and the general focus for sellers, buyers, renters, landlords and real estate professionals is on the upcoming holiday season instead of moving. While the holidays tend to be a slower time, don’t get worried yet! Check out these tips to sell or rent your property over the holidays!

Keep it simple. If you are a seller, by all means decorate for the holidays!  However, keep in mind that not all buyers like the same styles and an over-the-top neon light display in your front year could scare away the buyers who are looking. Consider a simple, non-cluttered decoration style for the holidays that highlights your home’s features.

Keep that sign out. If you have a “for rent” or “for sale” sign in your yard, don’t let that detract from your decorating! Consider focus lights or other tasteful decorations to include, but keep that posting live.

Update your pictures. Leading up to the holidays, people begin to shift their focus to the season instead of house shopping. However, there are still many buyers that need to relocate during this time of year and pictures of your home decorated for the holiday could provide a welcoming image of what their family would get from your home. Create the vision for them! Consider tasteful decorations for the season and update your pictures on your listing online. Just make sure to change the pictures back to general photos after the season.

Advertise on social media. Keep running those ads on social media! Statistically, as people begin to start focusing on the holidays and vacations, they spend more time on social media. Let your beautiful home be there to welcome them.

Consider a holiday rental. If you feel that there are no “bites” in your market for buying, consider un-listing the property for rent or sale during the holiday so that you can re-list as a fresh listing after the season. If you are in a market that facilitates seasonal rentals, consider posting your home (if vacant) as a seasonal rental.

Run a special. If you are a seller or a landlord that is working on a time crunch, consider running a “holiday special” on the property. For landlords, offer a “finders fee” for anyone that refers a tenant that signs a lease during the holiday months. Consider offering an incentive to the new renter too, such as one month free rent or covering the cost of their moving service. For sellers, speak with your agent about pricing and what tactical moves might make sense in your situation.

Work with a professional. It is very common for the holidays to be a slow time. To get your property rented or your home sold during this time of year, you need an experienced and professional property manager or real estate agent. Having a quality professional can decrease your vacancy time on rentals, speed up your sales time frame and increase your overall profit.

To get the tailored policy coverage that you need for your home, valuables, auto, LIFE, or business, call The CHOICE Insurance Team today at 757-416-5100 and ask for a free, comprehensive review.  Give us a call today!

All the Best,



In 2008 Choice Insurance Agency was created out of the former Realty Consultants Insurance Agency founded in 1980 by George Ayers Capt. USN Ret. Since 2008 the Choice Insurance Agency has more than tripled in size and is continue on a track of rapid growth. The Choice Insurance Agency focuses on four areas of expertise: Private Client Group, Coastal Coverage, Senior Programs and Commercial/Business Insurance. Our business model has allowed us to expand into all of the states on the Eastern Seaboard from New York to Florida including Pennsylvania and DC to better serve our ever-growing client base. As an Insurance brokerage stationed in Hampton Roads with access to well over 40+ insurance carriers, the Choice Insurance Agency is able to shop for the best rates, cover those picky coastal zones and create a tailored plan to fit your insurance needs. The Choice Insurance Agency. Call us today and see why we are the top “CHOICE” in Hampton Roads.

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