The average person spends almost an hour per day on Social Media. The vast majority of the billion plus social media users are spending the dominate amount of their time on Facebook. For any business that sells to consumers (and that would be most every business), a successful presence on Facebook can make a huge difference to the bottom line. For example: last month alone, our company gained several clients as a direct result of our Facebook presence. From this small impact, we will see thousands of dollars in gross revenue over the lifetime of our relationship with these new clients. Social media, especially on a venue such as Facebook, can contribute to the growth of the company. However, if you do not have a tailored message and a specific strategy, media can be a “black hole” of lost funding with nothing to show for the time or money…

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